At-Home Hair Coloring Foams

Have you tried the new foam formula hair color at home? Does foam hair color give the same consistency as liquid or cream hair colors but without the mess and drips? Teca Gilespie, a beauty scientist at Procter & Gamble, spoke with us about the benefits of foam hair colorants.

Q & A WITH P & G Beauty Scientist tech Gillespie

We’ve seen a recent rise in the popularity of foams for hair coloring at home, including those from brands such as Clairol John Frieda and L’Oreal. What is the difference between liquids and creams, and foams?

Some women have difficulty applying hair color at home. They would like to be more confident in doing so correctly and evenly. In fact, 85% of American women would like a simple hair color routine with an enjoyable application experience. Foam hair dye is excellent because it is easy to use and doesn’t drip, making less mess. Foam is neither liquid nor gas nor solid but has the best of all three. When squeezed through the cap, the liquid hair color turns into a lightweight foam.

What is the science behind Foam?

The formula can be mixed with just three shakes and still have the liquid product in the bottle. The Foam is created by screwing the pink foamer cap on the bottle and squeezing it. You can turn your hand upside-down and still have the Foam stay in place, even if you only put a golf ball’s worth of product into it. The bubbles in the foam collapse into liquid as soon as it hits your hair. This allows the color molecules to penetrate the hair shaft quickly. When foam hair color is resting, it behaves as a solid. This prevents messes from forming. As soon as you start moving the Foam in your hair, it becomes a liquid and is easier to spread. The color is then absorbed quickly and evenly by the hair. Clairol Nice ‘n Easy Color Blend Foam can be easily applied to your hair for complete gray coverage. It also provides beautiful, dimensional results.

Does hair color foam work for people who have allergies or sensitive skin?

Women who use the Nice ‘n Easy colorant liquid should have no problems. We always recommend an allergy test at least 48 hours before the event.

Can hair color foam be used on all hair types?

Foam works well on all hair types. Foam is easier for women with thick hair, as it offers more volume.

Does Foam give your hair a healthy sheen while adding color?

Foam is a great way to achieve dimensional effects with natural-looking highlights and tones. Home kits often come with conditioner packets that boost shine and color.

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